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Books : The World is Flat: The Globalized World in the Twenty-first Century
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The World is Flat: The Globalized World in the Twenty-first Century by: Thomas L. Friedman List Price: £10.99 Childrens Toy Shop Price: £7.69 You Save: £3.30 (30%)Prices subject to change. |
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Binding: Paperback EAN: 9780141034898 ISBN: 0141034890 Label: Penguin Manufacturer: Penguin Number Of Pages: 672 Publication Date: July 05, 2007 Publisher: Penguin Studio: Penguin Sales Rank: 2892 Related Items:
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 Rating:  - A Great Key to Understanding Our TimeWhile many people in the West have become familiar with words like outsourcing, offshoring and globalisation, some questions remain: what exactly do these words mean? When did globalisation as we know it begin? What are the forces that drive globalisation and what will the future of a globalised world look like? Thomas Friedman, the three-time Pulitzer prize winner, addresses these questions in an honest, informed way by arguing that the world has become flatter in the last 20 years. The author begins by outlining the forces that led to globalisation or a flattening of the world: the fall of the Berlin Wall in 1989; development of the internet and web browsers; offshoring; outsourcing; uploading (read Blogging, Youtube and the MySpace ... Read More: Rating:  - DisappointingFriedman's latest book is just plain disappointing. We all know that the world is growing more connected -- the internet, cell phones, global trade, etc. are all growing quickly. The world is changing fast. We all know that. Friedman's book does not add much. He is not an expert in any of the topics he discusses, and he does not do the kind of in-depth research or thinking needed to come up with an interesting prediction or observation. Rather, he just picked a "hot topic," did a few random interviews, and wrote a book. Freidman oversimplifies an incredibly complex process, and he does not tell you anything you do not already know. He also repeats his catch phrase -- "the world is flat" -- over and over, as if trying to ... Read More: Rating:  - too simplistic though very good fairytaleThomas Friedman charms the readers with his grand story of a fast changing world in a borderless life of business, wealth, competition and entrepreneurship. Interesting read, but his vision and messages are too narrow and even too simplistic. What is more, his knowledge about China and India and other parts of the world is less than profound. More serious readers should also read 2 other new books: 1. China's global reach; 2. China and the new world order, both by Chinese journalist/consultant George Zhibin Gu, which offers more dynamic and realistic insights on emerging China and India in relation to the established West. Rating: - Not too exciting...I thought the idea was good, but like so many of these books, not enough to fill a few hundred pages. I think we know that the "world is getting flatter" (even the metaphor is a bit naff - the world is shrinking) and that this is changing business. Don't bother. Rating: - In America or around the world.From the first few pages when Friedman leaps from level playing fields to a flat world, it is almost easy to understand why the cover shows ships falling off the edge of an un-flat world [NOTE: The current dust cover, changed since this review was written, no longer depicts ships falling off a 'flat' earth. You can draw your own conclusions as to the motives behind that decision.]. Something is missing here. "Level" is not "flat". And ships don't fall off a flat surface. Is he trying to be ironic? If so, Friedman ought to leave that to Tino Georgiou. If he thinks a "brief history" of the past five years is a funny concept, again I refer you to Tino Georgiou--"The Fates" for more robust and pointed humor. As a journalist, with seemingly unlimited ... Read More: |
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