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The Who's Who of Leeds United (Whos Who of)

by: Martin Jarred, Malcolm McDonald

2008-08

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Marketing Plans: How to Prepare Them, How to Use Them

by: Malcolm McDonald

March 19, 2007
This book is the ultimate if you are serious about creating truely strategic marketing plans for your business. It basically gives you all the fundamentals required and takes it so much further, any company big or small can benefit from the knowledge in this book. It has been updated well and questions some of the traditional theories, i.e. features an updated SWOT.

Also, if you read the intro it gives you a bit of a guide on how best to use it, so if you just need to get a breif overview of how to structure a plan you can pick the best chapter/s to read, if you want to go more in depth you can dip in and out of it.

All in all, this is an essential text for marketers, don't bother with Kottler he hasn't done anything ... Read More:

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Marketing Plan in Colour (Chartered Institute of Marketing (Paperback))

by: Malcolm McDonald, Peter Morris

May 08, 2000
The Marketing Plan in Colour is a great way to help anyone understand the Marketing Planning Process! I would recommend this pictorial guide to students, juniors and even senior marketers. It's fun, easy to follow and has some excellent and amusing illustrations. I love it!

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Marketing Due Diligence: Reconnecting Strategy to Share Price

by: Malcolm McDonald, Keith Ward, Brian Smith

January 08, 2007
This is one of those rare books that is simultaneously revolutionary and yet is can be applied in the real world.

Anyone who is concerned with the effectiveness of marketing at a senior level will know that it is, frankly, slippery. Those of us who sit on the board are, I think rightly, sceptical of our marketing colleagues. We would like a practical but well-founded way of holding them to account.

This book seems to be it. Unsurprisingly, it's written not just by marketers (McDonald and Smith are two well known names in this field) but also by a finance guy, Keith Ward. Together, they've come up with a very robust process for testing whether a strategy will destroy or create shareholder value BEFORE we go to the expense ... Read More:

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Creating Powerful Brands

by: Leslie de Chernatony, Malcolm McDonald

September 23, 2003
Leslie de Chernatony is probably the leading guru on Brands, writing in the UK. Creating Strong Brands, alongside his other texts, contains extensive practical examples. Along with David Aaker, the leading guru from the USA, Leslie is essential reading.

Dr Alec Kellaway

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Key Account Management: The Definitive Guide

by: Malcolm McDonald, Diana Woodburn

November 13, 2006
Leslie de Chernatony is probably the leading guru on Brands, writing in the UK. Creating Strong Brands, alongside his other texts, contains extensive practical examples. Along with David Aaker, the leading guru from the USA, Leslie is essential reading.

Dr Alec Kellaway

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Market Segmentation: How to do it, how to profit from it

by: Malcolm McDonald, Ian Dunbar

September 18, 2004
Leslie de Chernatony is probably the leading guru on Brands, writing in the UK. Creating Strong Brands, alongside his other texts, contains extensive practical examples. Along with David Aaker, the leading guru from the USA, Leslie is essential reading.

Dr Alec Kellaway

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Marketing: A Complete Guide

by: Martin Christopher, Malcolm McDonald

April 17, 2003
Leslie de Chernatony is probably the leading guru on Brands, writing in the UK. Creating Strong Brands, alongside his other texts, contains extensive practical examples. Along with David Aaker, the leading guru from the USA, Leslie is essential reading.

Dr Alec Kellaway

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by: Malcolm McDonald

November 03, 2007
Leslie de Chernatony is probably the leading guru on Brands, writing in the UK. Creating Strong Brands, alongside his other texts, contains extensive practical examples. Along with David Aaker, the leading guru from the USA, Leslie is essential reading.

Dr Alec Kellaway

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Marketing Plans for Service Businesses: A Complete Guide

by: Malcolm McDonald, Adrian Payne

September 13, 2005
Leslie de Chernatony is probably the leading guru on Brands, writing in the UK. Creating Strong Brands, alongside his other texts, contains extensive practical examples. Along with David Aaker, the leading guru from the USA, Leslie is essential reading.

Dr Alec Kellaway